2015 Uruguay Money Week
- Banco República Oriental del Uruguay (BROU), Instituto del Niño y el Adolescente del Uruguay, X mi cuenta community, Theme park “La ciudad de los niños”
- Date of event:
- 9th - 17th of March
- Number of children reached:
- 1 000
Banco República Oriental del Uruguay (BROU) participated in Global Money Week 2015 by organizing many creative events. The bank presented a theatre piece “La increíble y triste historia del billete de mil y su alma desolada” to around 1000 boys and girls who attend the Instituto del Niño y el Adolescente del Uruguay. In addition, the bank organized a special activity at the theme park “La ciudad de los niños” where children had the opportunity to learn by playing the role of real bankers. Lastly, the community of “X mi cuenta”, the banking product for adolescents, participated in activities mainly on its Facebook fan page.
2014 Uruguay Money Week
- Banco República del Uruguay
- Date of the event:
- 10th – 17th of March
Representatives from the Banco República del Uruguay (BROU) traveled to schools to conduct financial education workshops. The kids were then awarded with a fun financial stage play performed by volunteers, the play was titled "La increíble y triste historia del billete de mil y su alma desolada”. BROU launched a social media campaign on Facebook where youth are invited to participate in a savings challenge. The winner was, of course, awarded a prize. The video game “Mundo Moneda” is another initiative of BROU which they encouraged children and youth to play during Global Money Week.
BROU also organized “La Ciudad de los Chicos” which is a game which involves children to solve challenges based on savings and responsible consumption; as well as an interactive exposition featuring the recreation of an old Banco República office in the BROU Cultural Space. Children and youth had the opportunity to use bank machines and objects from the early twentieth century and to learn how a bank worked bank then.
2013 Uruguay Money Week
Name of organizing entity - Banco Central del Uruguay
Partners - La Ciudad de los Chicos
Date of the event - 16th and 18th of March
Number of children reached - 15 000
In Uruguay, Banco República, participated in Global Money Week in a very innovative way. They celebrated it in their stand in La Ciudad de los Chicos, a theme park dedicated to children and youth in Montevideo.
They also provided coverage for the initiative through their Facebook fan page, which reached more than 15000 children and youth with advice on personal finance.