Global Money Week

2017 India Global Money Week

Leading Organizations:

Participating Organizations:
Reserve Bank of India

Kerala Gramin Bank is associating with Global Money Week celebrations for the first time. Kerala Gamin Bank along with its partners plans to reach out to 200,000 youth directly through various activities planned.

Prior to Global Money Week, an Android app called Little KGB for teaching the basic lessons of banking to children through simple stories was released.

An Essay competition for school children was also organized to each Financial Literacy Club which was established in more than 500 schools. For the competition, the children were divided into two groups and given separate topics related to financial literacy for essay writing. The winners in each category will be awarded cash prizes during GMW.

In addition, a folk dance (“Ottamthullal” – a dance form in Kerala) is also being organized to integrate financial literacy learning to the cultural difference that Kerala and India has. Throughout these performances, students and dancers are asked to emphasize the importance of financial literacy.

A culmination of the campaign is planned on the 4th of April. A grand event will be organized during the week at the State Government of Kerala’s capital. The event will be attended by representatives from State Government, NABARD, RB, banks, NGOs, students, teachers, bankers, and more. During this event, a souvenir will be provided which includes financial literacy materials and a Special Day Cover by the India Post.

The event will be publicized through print, audio and visual media and through various social media. It is expected to reach out to 1 million youth and 250 thousand adults through these media.


2016 India Money Week

Leading Organizations:
Children International

Participating Organizations:
Bombay Stock Exchange
Reserve Bank of India
Kalinga Institute of Social Sciences
Divya Disha- Telangana
Life Education and Development Support (LEADS)- Jharkhand
Network for Enterprise Enhancement and Development Support (NEEDS)- Jharkhand
Youth Council for Development Alternatives (YCDA)- Odisha
Association for Social and Health Advancement (ASHA)- Odisha
RAJAGIRI Outreach- Kerala
Prayatn- Rajasthan
Childhood Enhancement through Training and Action- Delhi
Apeksha Homeo Society- Maharashtra
New Vision- Maharashtra
Abhivyakti Media for Development- Maharashtra
Aamhi Amchya Aarogyasathi- Maharashtra
Vikas Sahyog Prathishthan- Maharashtra
Gramin Samassya Mukti Trust-
Early Childhood Care and Development Center
State Bank of India
Ministry of Consumer Affairs and Fair Business Practices
United Bank of India
United Commercial Bank
Bandhan Bank
Bank of India
Axis Bank

Date of the event:
14th - 20th of March

Total number of children & youth engaged: 13 960
Total indirect reach: 5 200

Global Money Week 2016 is celebrated across multiple parts of India together with Children International, as well as Meljol and its partner organizations. The activities throughout the country included visits to various stock exchanges and banks, financial education games and workshops, art competitions, theatre plays, a signature campaign and opportunities for the children of the visiting schools to present about GMW.

Awareness among Aflatoun children was made by arranging visits to the BSE (Bombay Stock Exchange), and ringing the opening bell of the Stock Exchange. This activity provided a platform for some of the representatives from the BSE to join MelJol as volunteers to contribute to the cause. Additionally, the BSE, being a prominent financial institution, brought a lot of value to the visibility and reach of the message of financial education for children and youth.

Children from five schools in Mumbai coordinated a signature drive/campaign as a gesture of agreement among the public on the importance of improving social and financial inclusion of children and youth. The children provided an act about saving money to people passing by. Accordingly, the children also asked people passing by about their financial practices in order to learn more about the different approaches that people take towards money management. If a person agrees with the points raised by the students, they asked them to sign on a signature board as a symbolic commitment to improve their financial behavior.

Fourteen partner NGOs identified one school, were ten students visited the Educational Department’s office and asked the officers questions about their ideal saving practices. Partners organized educational officials for the children to meet when in the office, so that they got the chance to learn about good savings habits in a new way.

Additionally, to foster creativity during the Week, some of Meljol's partner organizations also identified schools were they conducted a poster competition for Global Money Week. The partners selected five best posters from each school to be sent to Meljol. With the help of a team of juries, 30 posters were selected and exhibited during Global Money Week at a minimum of three locations and published in the MelJol website, annual reports and social media channels.

Below were the topics under the theme of saving:-

  • Saving is the foundation of development
  • Saving is the first step towards development
  • From saving towards development
  • Save money, money will save you
  • Save money, fulfill your dreams

MelJol and various banks worked together to display the GMW banners on their premises. The banks who have been trained for the Schoolbank Champ program were selected to participate during Global Money Week.

Children International (CI) participated during Global Money Week in Delhi and Kolkata. CI implemented a variety of activities to engage children and youth to learn about responsible spending and saving habits. In Delhi, Global Money Week was celebrated though Aflatoun partner organizations’ celebration of Aflatoun Day to showcase the progress of the program to the community. Children presented their craft items and sang the Aflatoun song. Parents also played financial games with their children and community members as part of the festivities.

In Kolkata, many activities were done to celebrate both Aflatoun day and Global Money Week. Youth were able to visit banks to talk with the branch managers, and even had the opportunity to open bank accounts. Bank members also gave financial motivation sessions to teach the importance of saving. A variety of skits, plays and magic shows were all used to display the importance of savings during the awareness camp. A group of youth from Kolkata also submitted a video to the Aflateen Digital platform about a campaign they started in their community called “Take Part, Save Smart.” The youth won the 2016 Aflateen Ambassador Award.



2015 India Money Week

Kalinga Institute of Social Sciences
Reserve Bank of India
Children International India
Date of the event:
9th - 17th of March
Number of children reached:
1 576
“We save….we save money from our pocket money, we spend carefully, we learn entrepreneurship skills. Do you save?, would you tell someone to save and spend carefully…”Children in the MelJol program

These were the voices from children heard when MelJol celebrated Global Money Week during March 9-17. Some would ask them why they are talking finance at this tender age and the children would reply:

“Why not! If we learn the habit of saving from young and learn to prioritize needs over wants, we can become economic and contributing citizens of this country!"

Continuing from last year, Meljol and the Kalinga Institute of Social Sciences once again took part in the Global Money Week 2015 celebrations. Meljol organized many activities including a signature campaign by school children, rally, fun games, and role playing to make people aware and understand about the importance of saving and responsible spending. The Kalinga Institute of Social Sciences, with the support of the Reserve Bank of India, organized various activities from bank visits to interactive fun activities and workshops on money management, savings, and investing for futures. Children International also participated in Global Money Week 2015 in India.

Meljol hung a bell on the busy street of Mumbai which attracted the attention of passersby. They got an opportunity to walk up to a board where they inscribed their signatures as a mark of solidarity and their pledge to spread the word about saving. They also got the opportunity to satisfy their curiosity and ring the bell.

A procession to create awareness about Global Money Week was organized where banners and leaflets were handed out to thousands of office goers and students going to schools and colleges.

DNA, a leading newspaper in Mumbai, covered the event on their 17 March edition.

To mark Aflatoun Day children made masks and wrist bands with Aflatoun mascot, a fireball from out of space which teaches kids about financial education, and shared them with other children. They also prepared a short play highlighting the importance of saving and opening bank accounts. The play was performed in front of students from many schools where MelJol and Aflatoun programs were conducted. A magic show was organized to entertain children, the creative magician incorporated messages of savings and conservation in his show.

Children took part in a Skype calls with their peers from countries like Iran and Uganda. The children shared information about their country, what do they do in their country, about saving and their activities around it. Children also sang Aflatoun song and respective country’s National Anthem. Children were very happy to connect with the other children and stated “we are all part of such a big family.”

Kalinga Institute of Social Sciences once again engaged its students by giving them the chance to learn how banks work by organizing bank visits. These visits were conducted for them to learn how to open an account, the importance of having an account within their family and how they could collectively save. The key message during these visits also centered on why it is important to save and motivations such as being able to afford what they want, investing for future education, and assuring funds for emergency circumstances. Apart from this, many young people from Kalinga Institute of Social Sciences also had the chance to learn about the importance of savings through in-class sessions, video viewing, and story-telling.

Children International participated in Global Money Week 2015 by organizing a session in Delhi for both parents and children. Activities such as games and discussions focused on their knowledge about finance, and their views about the importance of savings. In addition, children were also given the chance to edit and design their savings boxes that they could later use to save.


2014 India Money Week

Kalinga Institute of Social Sciences
Reserve Bank of India
Date of the event:
10th - 13th of March
Number of children reached:

Kalinga Institute of Social Sciences (KISS), SHARP and Reserve Bank of India organized separate Global Money Week celebrations in India. Activities involved youth visits to banks, workshops on the topics of money and history, and screening of education films, and interactive sessions on various financial, social and livelihoods related topics.

Groups of students organized by KISS visited branches of Punjab National Bank in groups of 20-25. During their visits, students learned about the function of banks, how they could open bank accounts and other related financial matters.

KIIT School of Management organized an interactive session with students on the topics of barter system, purpose of coins and paper currency, and the different currency around the world A strong emphasis was given to the need to save and invest money.

A large group of students from KISS were shown educational videos on the topics of: the history of the Indian rupee, the history and measure of money, the problems and evolution of money, and “how do banks function and profit”. After the videos were screened the participants broke into groups and discussion was stimulated to delve deeper into the topics touched on by the videos.

SHARP organized a session on the importance of financial savings, how to open a savings account, and examples of planned as well as unplanned expenditures. Gifts sponsored by Reserve Bank of India were given to the participants at the close of the session.

KIIT School of Management organized an interactive session on political science, business studies, geology, commerce, economics and social work to discuss in detail Financial Inclusion and Economic Citizenship. The participating students were from vulnerable and marginalized societies. Various other topics were discussed as well, such as exchange rates, basics of import and export, account deficit, sovereign debt and more.

Reserve Bank of India and SHARP organized an interactive session with high-school students on the topics of financial fraud and various kinds of educational loans available from various banks for pursuing higher education. SHARP organized a financial learning game called the “Spending Spree” in order to teach the participants about proper spending behaviors.

In Kolkata, Children International celebrated Global Money Week and Aflatoun Day by hosting a series of activities around the theme of “Youth should learn about how money works.” The activities included discussions, debates, bank visits and inspiring speeches from Bank Managers of various public sector banks. Over 180 youth and 60 adults participated in the bank visits where the youth learned how to open and maintain a bank account. The participating banks included the State Bank of India (Hazra Branch), the Bank of India (Morjada Branch) and United Commercial Bank (Chaulpatti Branch). Youth and adults alike were motivated by this activity and opened their personal bank accounts.


2013 India Money Week

Name of organizing entity - O.P Jindal Global University
Date of the event - 15th - 21st of March
Number of children reached - 2 215

Center for Democracy and Market of O.P. Jindal Global University celebrated Global Money Week with the “Hamara Khata, Hamara Aadhaar‟ campaign across villages and towns in Sonipat to create awareness about financial products and institutions and government transfers through Aadhaar-UID program of GOI.

The financial literacy campaign has majorly targeted children and youth in rural India. A two-day camp was organized in urban blocks of Sonipat at G.V.M Girls College and Government Polytechnic Sonipat. In villages, assemblies took place, door-to-door campaigns were organized, counseling session hosted and financial literacy surveys undertaken. Special counseling sessions were also organized on subsidies available on kerosene, fertilizers and agricultural loans. Financial knowledge was further spread by distributing more than 150 books on banking and financial inclusion, myriad story books and comics.

The campaign succeeded in opening more than 800 bank accounts for students studying in government schools and more than 430 youth obtained subscriptions for insurance cover in rural Sonipat. In urban block, associative events were held with colleges and schools targeting more than 750 educated youth.

The inauguration of the campaign was held at GVM Girls College on “Financial Literacy and Women Empowerment‟ More than 85 students participated in a poster competition on “Financial Literacy and Inclusion” in other schools. A career-counseling workshop for students was also organized by professional guides in the educational field to prepare the students for their future.

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