2017 Cambodia Global Money Week

LEADING AND PARTICIPATING ORGANIZATIONS:

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 1.5 million Cambodians through Public Service Announcements, TV, social media networks, radio, SMS and face-to-face educational sessions in schools and factories generating 26,800 household conversations about campaign messages

style="text-align: justify;">aving recognized the important role of the financial system in economic and social development, sustainable financial inclusion has increasingly become a focus in Cambodia. Despite significant progress during the last three decades, financial inclusion in Cambodia has faced a number of challenges including consumer protection, over-indebtedness prevention, confusing or misleading new products, and difficulty in reaching out to remote clients, etc. The optimal balance between financial inclusion and financial stability had to be addressed and it can be done by means of financial education and strengthening financial capability.

Out of recognition of both financial inclusion and financial stability, the National Bank of Cambodia (NBC) cooperated with Good Return to organize a Financial Consumer Awareness campaign called “Let’s Talk Money” to fall within the annual celebrations of Global Money Week. This 3-month campaign was launched in the last quarter of 2016, with the aim of reaching 30,000 people and producing 6,000 conversation dialogues amongst its audience.

In the first three months, the Campaign reached nearly 1.5 million Cambodians (both young and old) through Public Service Announcements, TV, social media networks, radio, SMS and face-to-face educational sessions in schools and factories, generating 26,800 household conversations about campaign messages.

To celebrate GMW this year, the National Bank of Cambodia has achieved two remarkable milestones.

Building on the immense success of Let’s Talk Money Campaign, the NBC is continuing its partnership with Good Return to extend the campaign, and produced the Financial Education Comic Book as additional reading material for children aged between 8-12 years old. This comic book was officially launched on 28 February 2017 at Daun Penh Primary School with around 400 participants from banks and financial institutions, development partners, teachers, students and other relevant stakeholders. On top of that, the NBC has partnered with other development partners and sponsors to further promote ‘Let’s Talk Money’ around its content by running different projects such as University Project, Radio Talk Show, field visits to primary schools and other means.

Financial education is continually becoming a top priority in advancing financial inclusion in Cambodia. The continued distribution of the ‘Let’s Talk Money’ Comic Book during Global Money Week marked an important initial step in the cooperation between the NBC and the Ministry of Education, Youth and Sport in working towards integrating financial education into the school curriculum from grades 1-12. The joint goal is to have the financial literacy program embedded in the formal education program so that students will be exposed to financial knowledge starting at an early age. With close cooperation between the two institutions, four subjects – Life Skills, Home Economics, Mathematics, and Social Study –, have been identified as most relevant means to integrate financial knowledge.


2016 Cambodia Money Week

LEADING ORGANIZATIONS:

PARTICIPATING ORGANIZATIONS:

DATE OF THE EVENT:

  • 14th – 16th of March

TOTAL NUMBER OF CHILDREN AND YOUTH ENGAGED:

  • 800

In light of the success of utilizing Global Money Week 2015 as a stepping stone for financial literacy awareness within the country, the National Bank of Cambodia's H.E. Chea Serey, Director General of Central Banking, continued to take the lead this year in the country's aim to build capacity amongst its officials and youth leaders in promoting financial education. The main objective of 2016 in Cambodia was to provide a workshop for officials of the Central Bank to work with student leaders from across the country on how they could implement and roll-out initiatives that matter, are effective, and are relevant for the younger generations of Cambodia. The National Bank of Cambodia also worked with the Cambodia Microfinance Association to identify key stakeholders from microfinance institutions in Cambodia to be invited to receive this training and workshop with the Central Bank.

The Cambodia Microfiance Assocation also partnered with the KREDIT Microfinance Institution this year to advance financial education by organizing a series of school visits where they presented the basic concepts of money management, wise money spending habits, the importance of savings and instilling a stronger sense of entrepreneurship amongst primary and secondary school students.

2015 Cambodia Money Week

PARTICIPANTS:

DATE OF THE EVENT:

  • 9th – 13th of March

NUMBER OF CHILDREN REACHED:

  • 600

The year 2015 marked a significant step for the microfinance field in Cambodia, which encompasses the demographics of child and youth in the country, as the National Bank of Cambodia took the lead in celebrating Global Money Week. This is in line with the capacity building initiatives the National Bank of Cambodia launched in February.

For Global Money Week, the National Bank of Cambodia organized a series of conferences and workshops on the topic of "Financial Inclusion: Building Awareness, Mutual Respect, and Consumer Confidence". In these workshops and seminars, they brought together various stakeholders to discuss the importance of financial inclusion and financial literacy for all, and how it could be pursued in Cambodia. The sessions aimed at building solid understanding of microfinance and savings amongst all concerned stakeholders from the adult and current users of financial products to the young and future economic actors of the country.

The initiatives, pioneered by the National Bank of Cambodia, were supported by various microfinance institutions which are members of the Cambodia Microfinance Association. Technical expertise for these initiatives was provided by the Consultative Group to Assist the Poor (CGAP) and Good Return - Cambodia.

H.E. Chea Serey, Director General of Central Banking, the National Bank of Cambodia, highlighted that although Cambodia has made advancements in the microfinance sector, there were a number of citizens who still accessed finance through informal lending where interest rates are high and debt collection practices are unethical and abusive. She noted that this has contributed to the demise of Cambodian families - be it the old or the new generation. She therefore stressed that these initiatives have the crucial role in ensuring that appropriate knowledge is well-absorbed from the financial supervisors by the consumers. She mentioned that the National Bank of Cambodia has the greatest appreciation for the ongoing "promotion of financial inclusion and financial literacy in Cambodia".

Following the tradition set in the previous years, financial institutions, including Cambodia Public Bank PRASAC Microfinance, and KREDIT Microfinance, organized multiple activities in schools. These included visits to their offices, visioning contests, conducting learning-by-doing lessons, and sessions that underlined the importance of saving to secure a safer tomorrow for the young and future Cambodian financial actors.

2014 Cambodia Money Week

PARTICIPANTS:

DATE OF THE EVENT:

  • 11th – 14th of March

NUMBER OF CHILDREN REACHED:

  • 900

Press:

National Bank of Cambodia in collaboration with KREDIT Microfinance Institution, PRASAC Microfinance Institution ANZ Royal and Cambodian Public Bank celebrated GMW. Activities included an IQ & dream visioning contest, financial training of families & children, and a bank tour.

In collaboration with National Bank of Cambodia, PRASAC Microfinance Institution, organized a dream visualization workshop, where children and youth illustrated by painting their future dreams. Subsequently, the participants were then divided into groups of 5, where groups debated with each other and defended their ideas on how they can save for their dreams. Winners of the debate received awards and the other participants learned from the experience. 25 members of youth group and other 250 participants including pupils, teachers, National Bank of Cambodia, Cambodia Microfinance Association, PRASAC and relevant stakeholders were present at this 4 day event.

There were over 300 students who participated in this celebration for learning from each other. The competition was divided into 3 sections: first section–general information about using money, second section–intellectual test, and third section–‘the dream comes true’. 5 teams presented their plan and the way to implement this plan successfully. PRASAC encouraged these teams by giving a prize to winner of this competition and other gifts to teachers and students along with a financial support package for the school too.

Cambodian Public Bank hosted a field trip for high school students, age 16-18 years, where 30 youth and their teachers participated in the activity. The focus of the tour was to give the participant a better understanding of the banking environment, how banks operate and the importance of financial education. The lessons included reasons to save, information on loans and effective ways of handling money.

The local staff of KREDIT Microfinance Institution in collaboration with National Bank of Cambodia organized financial training with their clients and non-clients. The event focused on general principles of financial knowledge and shared tools that can be used daily. A portion of the training was dedicated to open dialogue between participants and trainers. Parallel to the Financial Literacy Training, financial and entrepreneurial training was organized for children and youth by KREDIT. There was also a painting competition with a financial-theme. The best paintings selected were show-cased to all participants.

ANZ Royal organized guided tours of its branches for children and youth, where the branch managers gave the participants an overview of banking activities. The tours were followed by discussions between bankers and youth on topics such as the role of banks in society and the importance of financial education in pursuing career ambitions. ANZ Royal branches Reap and Sihanoukville opened their doors to groups of bright young students from Cambodian NGOs (PSE, Feeding Dream of Cambodia and M’Lop Tapang). The students were given a tour of ANZ Royal exposing them to the professional working environment of the bank. They also got the opportunity to meet and greet some of the ANZ Royal’s team from all levels of the company. All the students were given the chance to sit down for a Q&A session, where the overview of banking and the importance of education and career ambitions were further shared and discussed in detail.

2013 Cambodia Money Week

Name of organizing entity - Cambodia Microfinance Association's Partners - MEF; University of Management and Economic
Date of the event - 15th - 21st of March

As collaboration between CMA, MEF and the University of Management and Economic, a workshop for students on Microfinance Development and Labor Market was organized. The purpose of the workshop was: To raise the awareness to students on Microfinance Development in Cambodia, products and services:

  • Self-preparation to get employed in a Microfinance Institution;
  • Job interview preparation;
  • To share experience on how to work successfully.