Global Money Week 2025 Launch

Global Money Week (GMW) promotes efforts aimed at improving the financial literacy of young people. The ultimate goal of the campaign is to ensure that all children and young people have access to high-quality financial education, they learn about money matters and are able to take smart financial decisions that can improve their future financial resilience and financial well-being. Throughout 12 editions, starting in 2012, the campaign has reached over 60 million children and young people in 176 countries worldwide.

The GMW2025 theme, “Think before you follow, wise money tomorrow”, focuses on how developments in digital finance and in the way consumers interact with financial services online, from the emergence of “finfluencers” to the increasing use of Artificial Intelligence, can make it difficult for everyone, especially for young people, to identify reliable information and advice. Furthermore, emotions and behavioural biases, such as herd mentality, can lead to poor financial decisions, especially under the pressure of peers or the influence of social media. In this context, it is crucial that young people develop sound money management skills, recognise emotional triggers, and develop a critical eye towards information sources. Strengthening financial literacy can help young people better navigate financial markets, resist temptation, and spot biased advice, ultimately leading to smarter financial decisions.

The GMW2025 Global Launch event will take place in virtual format on 17 March 2025 between 12:00 and 14:00 CET.

To register, please click here. Stay tuned for the agenda!