Brazil

2018 Brazil Global Money Week

LEADING ORGANIZATIONS:

  • Colégio Nossa Senhora do Bom Conselho, Sesame Workshop, AEF-Brazil, BCB – Banco Central do Brasil, CVM – Comissão de Valores Mobiliários; PREVIC – Superintendência Nacional de Previdência Complementar; SUSEP – Superintendência de Seguros Privados; Ministério da Justiça, Ministério da Educação, Ministério da fazenda, ANBIM

PARTICIPATING ORGANIZATIONS:

  • Sesame Workshop local teams (Bangladesh, China, India and United States)

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 1,230,182

NUMBER OF PEOPLE REACHED INDIRECTLY:

  • 12

AEF-Brazil
The 5th Edition of the National Week of Financial Education in Brazil included 7350 initiatives out of 344 institutions, reaching more than 4.1 million people throughout the country. During the week, several free educational actions took place, with the aim of disseminating financial, social security and insurance education, as well as contributing to the strengthening of citizenship and autonomy in all the states of Brazil. In addition, the number of actions developed throughout each ENEF Week has been growing every year. The 2018 edition showed a growth of 100.5% compared to 2017. Regarding the total number of participants, including face-to-face and distance actions, the 5th National Financial Education Week exceeded 4.1 million people, a 39.3% increase over the previous year.

Sesame Workshop
Global Money Week, an initiative of Child & Youth Financial International, one of Dream, Save, Do’s global advisory partners, is an annual financial awareness campaign built to inspire children and young people to learn about money matters, livelihoods and entrepreneurship. These themes closely align with Dream, Save, Do and so felt the Week provided a wonderful opportunity to promote their work. In preparation for Global Money Week, Sesame Workshop created and sent out a social media guide with sample posts and hashtags to all our local Dream, Save, Do production teams. Our Brazil team created several social media posts for Global Money Week that generated over 77,000 impressions. Sesame Workshop also coordinated events with local teams in Bangladesh, China, India and the United States.

Colégio Nossa Senhora do Bom Conselho
Colégio Nossa Senhora do Bom Conselho, concerned with the formation of critical and conscientious adolescents, offered the lecture “Financial Education in the Consumer Society” during Global Money Week. The lecture was delivered by André Perin Schmidt Neto, a lecturer of Indebtedness and Consumer Society at Pontifical Catholic University of Rio Grande do Sul (PUCRS) and Universidade do Vale do Rio dos Sinos (UNISINOS). The aims of the lecture were:

  • To assist young people to receive knowledge and develop skills to make intelligent financial decisions throughout life;
  • To reflect on the risks of indebtedness in the current context of incentive to reckless consumption;
  • To realize the importance of conscious consumption.

The activity facilitated reflection, interaction between young people, teachers, and speaker in a perspective of consumption awareness in the current context.


2017 Brazil Global Money Week

LEADING ORGANIZATIONS:

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 33

NUMBER OF CHILDREN REACHED INDIRECTLY:

  • 200

The Securities and Exchange Commission of Brazil (CVM) participated in Global Money Week 2017 through educational activities. A two hour lecture entitled “Da Música às Finanças: Matemática, a Linguagem do Universo” (From Music to Finances: Math, the Language of the Universe) was given to 30 students of a public technical-vocational high school in the state of Rio de Janeiro, by a CVM capital market analyst. The lecture was held at the OECD/CVM Centre on Financial Education and Literacy in Latin America and the Caribbean in Rio de Janeiro.


2016 Brazil Global Money Week

LEADING ORGANIZATIONS:

PARTICIPATING ORGANIZATIONS

  • Aflatoun
  • Plan International (Aflatoun partner)

DATE OF THE EVENT:

  • 14th - 18th of March

This year in Brazil, students participating in Global Money Week had the opportunity to take part in a now traditional visit to Brazil’s stock exchange, BM&F BOVESPA. While at the stock exchange, they learned how the financial markets function and as well as the role of stock exchanges within financial systems. Additionally, students learned about banking products and services, and the importance of saving for the future by using formal financial services. The visit also included insightful stories about BM&F BOVESPA, its history and future and how BM&F BOVESPA became one of the world's largest stock exchanges and the biggest in Latin America.

The organization Mais Ativos also joined the celebrations by visiting schools across the country with interactive workshops and learning sessions. In these lectures, children and youth learned about the importance of having savings and a healthy financial behavior, as well as about important factors to consider when thinking about personal finances. A key feature of 2016’s celebrations in Brazil was the focus put on, not only money preservation (savings), but on the preservation of the natural environment.

Global Money Week 2016 celebrations in Brazil paved the way to National Financial Education Week, which will be celebrated this year in Brazil from 16 - 22 May.

2015 Brazil Global Money Week

PARTICIPANTS:

DATE OF THE EVENT:

  • 9th - 17th of March

NUMBER OF CHILDREN REACHED:

  • 20 044

The opening of Global Money Week in Brazil took place on 9 March in Brasilia. The opening ceremony was attended by the Ministry of Finance, Ministry for Social Issues, Deputy Minister of Education, Deputy President of the BCB, National Secretary for Consumer Protection and the Superintendent of SUSEP.

2015’s Global Money Week celebrations in Brazil coincided with Brazil’s National Week for Financial Education (Semana ENEF). Semana ENEF aims to disseminate the National Strategy for Financial Education (ENEF), a public policy launched in 2010, in order to promote the financial education and welfare of the population as well as to contribute to the strengthening of citizenship, efficiency and the smooth operation of the financial system. The strategy’s overall goal is to create capable economic citizens able to make informed decisions as consumers.

As usual, a special focus was given to children and youth within the activities of Semana ENEF. The National Committee on Financial Education (CONEF) and its institutional allies came up with a series of activities which ensured that children and youth were a big part of the celebration. During the week children, youth and their families from 21 states, in more than 90 cities, attended 505 activities, which included workshops, theater plays, computer games, quizzes, visits to businesses and conversations with personalities in Brazil's financial sector.

2014 Brazil Global Money Week

PARTICIPANTS:

DATE OF THE EVENTS:

  • 10th – 17th of March

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 1647

TEACHERS REACHED DIRECTLY:

  • 25

INTERVIEWS:

  • 12 (tv, radio, newspapers and sites)

The Security Exchange Commission of Brazil (CVM) together with the Brazilian stock exchange, Bolsa de Valores, Mercadorias & Futuros de São Paulo (BM & FBOVESPA) commenced their participation in Global Money Week on March 12, with a symbolic ring of the opening bell to mark the beginning of the fantastic week ahead. The event marked the participation of CVM and BM & FBOVESPA in this worldwide celebration and featured the special participation of the youth Vocational Association BM & FBOVESPA. On March 17th the CVM also gathered a group of young people between 14 and 18 years old and discussed the importance of making informed and independent financial decisions with them. The young participants were then divided into groups and were granted a virtual income, allowing them to make choices about different goods and services. After making their purchasing decisions, the participants made a budget and shared this with their peers. Sharing the results of their decisions fostered a debate on the impacts of the financial decisions on their lives. The event provided opportunities for the participants to discuss different financial concepts, such as financial planning, budgeting and saving. The participants were encouraged to reflect upon the importance of keeping track of their expenses, taking control of spending and saving. The objective was to raise awareness among youngsters about the importance of making informed and autonomous financial decisions. It was a great contribution to GMW from a country which is leading in the inclusion of financial education in school curriculum worldwide!

“I never thought that a class with calculations could be so fun! The volunteers were really engaged in giving examples aimed to make us understand that managing money is not just another one of our parents’ responsibilities”Girl, 11 years old.

GMW also marked the release of the first module on financial education by the BM&F BOVESPA Educational Institute. In addition, money-awareness was consolidated by the launch of the first Brazilian television channel entirely devoted to financial education. The channel, which is suitable for all ages, covers topics such as personal finance, retirement planning and sustainable finance, and has national coverage. During Global Money Week, Mais Ativos introduced their mascot "Dinheirinho" ("Little Banknote") at an event attended by 200 children. Another event took place inside tents, each of which had different fun and interactive activities such as mini lectures, storytelling, essay writing competitions and an arts and crafts workshop for the very young. An awards ceremony for the winners of the essay contest was held and each participant received a certificate indicating their participation in Global Money Week’s financially themed activities. Mais Ativos also conducted a teacher training workshop for elementary school teachers. Teachers were introduced to techniques on how to include financial education in their classroom activities, and given the resources and methods needed to provide students with a multidisciplinary approach to money and finance.

“To have the opportunity to develop this type of activity with our students was a privilege. The quality of the content, materials and engagement of volunteers positively caught our attention” Berenice Campos, School Director.

Amongst these activities there was also the collection and donation of books on financial education for schools and community libraries, with a discount on all book purchases made through the Mais Ativos website. They also released articles about the importance of financial education for children and youth written by Brazilian experts in this field. Press releases and news about GMW activities were posted in their social media channels.

“For us it was really great to be part of this celebration. For a strong development of our economy, it is vitally important to share financial knowledge in our society, and especially among children”Claudia Rheinfranck, Allianz Sustainability Manager and My Finance Coach volunteer.

Lastly, My Finance Coach in Brazil arranged 2 special class visits. Distributed in Indonesia, Malaysia and Germany, My Finance Coach handed out a worksheet highlighting the importance of saving and planning when it comes to achieving your goals. During the class visit the students were also taught a module on “Shopping”, which encouraged children to identify the difference between needs and wants, the influence of advertising, and consumer rights.

2013 Brazil Global Money Week

NAME OF THE ORGANIZING ENTITY:

  • Mais Ativos

DATE OF THE EVENT:

  • 15th, 18th, 19th, and 20th of March

NUMBER OF CHILDREN REACHED:

  • 100

Global Money Week in Brazil began with the Banco do Brazil's initiative, “Day of the young worker” - an interactive way for young people to learn and practice essential banking activities. Coinciding with Brazil's National Week for Financial Education (Semana ENEF), the Week continued with lectures on finance and a special “Talk with the author” where Alvaro Modernell, specialist in Financial Education, delivered talks in schools. More than 100 kits with books about financial education for children and youth were distributed in schools and libraries across Brazil. During the week of celebrations, a special 25% discount on the online sales of books took place in order to stimulate young people to learn more about financial matters. Similarly, Mais Ativos published a number of articles during Global Money Week on the importance of financial education for children.

“The children from the elementary schools participating in Global Money Week were extremely eager to learn about financial education and kept asking questions, even after the event had concluded. It was really gratifying to experience their involvement with the theme,” said the organizers.