Brazil2017 Brazil Global Money Week



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  • 200

Securities and Exchange Commission of Brazil (CVM) participated in Global Money Week 2017 through educational activities. A two hour lecture entitled “Da Música às Finanças: Matemática, a Linguagem do Universo” [From Music to Finances: Math, the Language of the Universe] was given to 30 students of a public technical-vocational high school in the state of Rio de Janeiro, instructed by a CVM capital market analyst. The lecture was held at the OECD/CVM Centre on Financial Education and Literacy in Latin America and the Caribbean in Rio de Janeiro.

2016 Brazil Global Money Week



  • Aflatoun
  • Plan International (Aflatoun partner)


  • 14th - 18th of March

This year in Brazil, students participating in Global Money Week had the opportunity to take part in a, now traditional, visit to Brazil’s stock exchange, BM&F BOVESPA. While at the stock exchange, they learned how the financial markets function and as well as the role of stock exchanges within financial systems. Additionally, students learned about banking products and services, and the importance of saving for the future by using formal financial services. The visit also included insightful stories about BM&F BOVESPA, its history and future and how BM&F BOVESPA became one of the world's largest stock exchanges and the biggest in Latin America.

The organization Mais Ativos also joined the celebrations by visiting schools across the country with interactive workshops and learning sessions. In these lectures, children and youth learned about the importance of savings and healthy financial behavior, as well as about important factors to consider when thinking about personal finances. A key feature of this year’s celebrations in Brazil was the focus put on not only money preservation (savings), but on the preservation of the planet.

Global Money Week 2016 celebrations in Brazil are paving the way to National Financial Education Week, which will be celebrated this year in Brazil from 16 - 22 May.

2015 Brazil Global Money Week



  • 9th - 17th of March


  • 20 044

The opening of Global Money Week in Brazil took place on 9 March in Brasilia. The opening ceremony was attended by the Ministry of Finance, Ministry for Social Issues, Deputy Minister of Education, Deputy President of the BCB, National Secretary for Consumer Protection and the Superintendent of SUSEP.

This year’s Global Money Week celebrations in Brazil coincided with Brazil’s National Week for Financial Education (Semana ENEF).

Semana ENEF aims to disseminate the National Strategy for Financial Education (ENEF), a public policy launched in 2010, in order to promote financial education and welfare of the population as well as contribute to the strengthening of citizenship, efficiency and soundness of the financial system. The strategy’s overall goal is creating capable economic citizens able to make informed decisions as consumers.

As usual, a special focus was given to children and youth within the activities of Semana ENEF. The National Committee on Financial Education (CONEF) and its institutional allies came up with a series of activities thought to ensure that children and youth are a big part of this celebration. During the week children and youth and their families from 21 states, in more than 90 cities of the country, attended 505 activities, which included workshops, theater plays, computer games, quizzes, visited business and chatted with personalities of the Brazilian financial landscape.

2014 Brazil Global Money Week



  • 10th – 17th of March


  • 1647


  • 25


  • 12 (tv, radio, newspapers and sites)

Ring the Bell

The Security Exchange Commission of Brazil (CVM) together with the Brazilian stock exchange Bolsa de Valores, Mercadorias & Futuros de São Paulo (BM & FBOVESPA) commenced their participation in Global Money Week on March 12, at 09:00 am (Sao Paulo time), with a symbolic ring of the opening bell to mark the beginning of operations. The event marked the participation of CVM and BM & FBOVESPA in this worldwide celebration and featured the special participation of the youth Vocational Association BM & FBOVESPA. On March 17th the CVM also gathered a group of young people between 14 and 18 years old and discussed with them the importance of making informed and independent financial decisions.

“I never thought that a class with calculations could be so fun! The volunteers were really engaged in giving examples aimed to make us understand that managing money is not just another one of our parents’ responsibilities”Girl, 11 years old.

Furthermore, on March 17th the CVM gathered together 22 young people, ages 14-18. The young participants were divided into groups and the youngsters were granted a virtual income, allowing them to make choices about different goods and services. After making their buying decisions, the participants were guided to make a budget and share with the other adolescents the results of their choices. Sharing the consequences of their decisions fostered a debate on the impacts of the financial decisions in their lives. The event provided opportunities for the participants to discuss different financial concepts, such as financial planning, budgeting and saving. The participants were encouraged to discuss the topic and reflect on the importance of keeping track of their expenses, taking control of spending and saving. The objective was to raise awareness among youngsters about the importance of making informed and autonomous financial decisions. Great contribution to GMW 2014 from a country which is leading the inclusion of financial education in the schools worldwide!

Financial Education Module Launched

The Brazilian participation marked the release of the first module of financial education by BM&F BOVESPA Educational Institute. This module provides youth from the Vocational Association BM&F BOVESPA, which is the private social investment arm of the BM&F Bovespa. CVM acts as Chair of the Brazilian committee on financial education, currently acting as Chair.

Remarkable moves are being made in this social development area with the first Brazilian (or even global) television channel entirely devoted to financial education launched during this year’s Global Money Week. The channel is dedicated to personal finance, financial education for children, youths and adults, retirement planning, sustainable finance and related topics and will be available all over Brazil. During Global Money Week Mais Ativos introduced their mascot "Dinheirinho" ("Little Banknote") at an even attended by 200 children. The event had fun and interactive tents which housed mini lectures, storytelling areas, an essay writing completion and an art and craft workshop for the very young. An award ceremony for the winners of the essay contest was held and each participant received a certificate indicating their participation in Global Money Week’s financially themed activities. Mais Ativos also conducted a teacher training workshop for elementary school teachers. Teachers introduced to techniques on how to include financial education in their classroom activities, including the resources and methods needed to provide students with a multidisciplinary approach about money and finance.

“To have the opportunity to develop this type of activity with our students was a privilege. The quality of the content, materials and engagement of volunteers positively caught our attention” Berenice Campos, School Director.

Among these activities there has been a collection and donation of books on financial education for schools and community libraries and also a discount in all book purchases made through the Mais Ativos website. They also released articles about the importance of financial education for children and youths written by Brazilian experts in this field. Press releases and news about GMW activities were posted in their social media channels.

“For us it was really great to be part of this celebration. For a strong development of our economy, it is vitally important to share financial knowledge in our society, and especially among children”Claudia Rheinfranck, Allianz Sustainability Manager and My Finance Coach volunteer.

Class Visits

My Finance Coach in Brazil had 2 special class visits. Besides participating in the global My Finance Coach activity (a worksheet highlighting the importance of saving and planning when it comes to achieving your goals – also used in Indonesia, Malaysia and Germany ) during the class visit, the students were taught the module “Shopping”, which encourages children to identify the difference between needs and wants, the influence of advertising, and the consumer rights.

2013 Brazil Global Money Week


  • Mais Ativos


  • 15th, 18th, 19th, and 20th of March


  • 100

“The children from the elementary schools participating in Global Money Week were extremely eager to learn about financial education and kept asking questions, even after the event had concluded. ” It was really gratifying to experience their involvement with the theme,” said the organizers.

Global Money Week in Brazil started with an interactive way for young people to learn and practice bank activities “Day of the young worker” with collaboration with Banco do Brazil.

The Financial Educational Week in Brazil continued with lectures on finance and with a special “Talk with the author” visits to schools by Alvaro Modernell, specialist in Financial Education. More than 100 kits with books about financial education for children and youth were distributed in schools and libraries across Brazil. During the week of celebrations a special 25% discount on the online sales of books took place in order to stimulate young people to learn more on financial matters.

Mais Ativos published a number of articles during Global Money Week on the importance of financial education for children.