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2015 Uruguay Global Money Week

LEADING ORGANIZATIONS:

  • Banco República Oriental del Uruguay (BROU)

PARTICIPATING ORGANIZATIONS:

  • Instituto del Niño y el Adolescente del Uruguay
  • X mi cuenta community
  • Theme park “La ciudad de los niños”
  • Schools

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 1000

NUMBER OF PEOPLE REACHED INDIRECTLY:

  • 1000

Banco República Oriental del Uruguay (BROU) participated in Global Money Week 2015 by organizing many creative events. The bank presented a theatre piece “La increíble y triste historia del billete de mil y su alma desolada” to around 1000 boys and girls who attend the Instituto del Niño y el Adolescente del Uruguay.

In addition, the bank organized a special activity at the theme park “La ciudad de los niños” where children had the opportunity to learn by playing the role of real bankers. Lastly, the community of “X mi cuenta”, the banking product for adolescents, participated in activities mainly on its Facebook fan page.


2014 Uruguay Global Money Week

LEADING ORGANIZATIONS:

  • Banco República del Uruguay

PARTICIPATING ORGANIZATIONS:

  • Schools

NUMBER OF CHILDREN REACHED DIRECTLY:

  • TBC

NUMBER OF CHILDREN REACHED INDIRECTLY:

  • TBC

Representatives from the Banco República del Uruguay (BROU) traveled to schools to conduct financial education workshops. The kids were then awarded with a fun financial stage play performed by volunteers, the play was titled "La increíble y triste historia del billete de mil y su alma desolada”. BROU launched a social media campaign on Facebook
where youth are invited to participate in a savings challenge. The winner was, of course, awarded a prize. The video game “Mundo Moneda” is another initiative of BROU which they encouraged children and youth to play during the Week.

BROU also organized “La Ciudad de los Chicos” which is a game which involves children to solve challenges based on savings and responsible consumption; as well as an interactive exposition featuring the recreation of an old Banco República office in the BROU Cultural Space. Children and youth had the opportunity to use bank machines and objects from the early twentieth century and to learn how a bank worked bank then.


2013 Uruguay Global Money Week

LEADING ORGANIZATIONS:

  • Central Bank of Uruguay

PARTICIPATING ORGANIZATIONS:

  • Instituto de Promocion Economico y Social del Uruguay (IPRU)
  • Schools

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 15,000

NUMBER OF CHILDREN REACHED INDIRECTLY:

  • 15,000

In Uruguay, BROU the commercial branch of the Central Bank of Uruguay, participated in Global Money Week in a very innovative way. They celebrated it in their stand in La Ciudad de los Chicos, a theme park dedicated to children and youth in Montevideo.

They also provided coverage for the initiative through their Facebook fan page, which reached more than 15,000 children and youth with advice on personal finance.