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2018 Saudi Arabia Global Money Week

LEADING ORGANIZATIONS:

  • SEDCO Holding
  • Saudi Social Development Bank
  • Sown Financial Advisory for Individuals & Families
  • Tadawul Saudi Stock Exchange
  • Young Trader Financial Literacy Awareness Program

PARTICIPATING ORGANIZATIONS:

  • Ministry of Education, Riyad Bank, Riyali Financial Literacy Program, Saudi Ministry of Education, 4 universities, 54 schools

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 3 625

NUMBER OF PEOPLE REACHED INDIRECTLY:

  • 1 202 930

SEDCO Holding
SEDCO Holding Group organized various events, in collaboration with the Ministry of Education, for its Riyali Financial Literacy Program during GMW2018, under the theme “Money Matters Matter”. Riyali teams visited multiple schools in Makkah and organized lectures, talk shows, and interactive discussions around balanced spending and the value of saving money. Elementary students were taught about principles of financial planning and budgeting. The campaign utilized social media outlets to educate the community with daily tips and advice. Riyali Program partnered with “Al Oula”, a non-profit organization, to train children on money management. Several activities were organized, including a session on the basics of financial management and the concept of saving. The children participated in various competitions and built their own moneybox. Riyali Financial literacy program has reached over 300,000 beneficiaries, and it is looking to further educate 700,000 students through direct training and 300,000 students through E-education. It aims to cover 100% of the Kingdom's schools by 2030.

Saudi Social Development Bank
Throughout Global Money Week 2018, Social Development Band and its partners, tried to reach the maximum number of children via different available resources and channels all over Saudi Arabia. Schools, universities, and public places were targeted to reach children about financial education.

Tadawul Saudi Stock Exchange
Throughout the Global Money Week 2018, along with CMA, Tadawul hosted a session at Tadawul HQ. The session offered to students was done through the program "Smart investor", which is aimed to raise awareness on safe financial transactions and how to invest wisely. In addition, university sessions are conducted throughout the year, in addition to providing short training sessions aimed to raise awareness regarding the Stock Exchange.

Young Trader Financial Literacy Awareness Program
Throughout GMW2018, Young Trader Financial Literacy Awareness Program executed a three days workshop and three days event in a mall where the children were given booths and trained to develop or invent a product and then sell it. This program was offered to children from age 5-18. Riyad Bank sponsored the event. The program provided children with tools such as cash, credit cards, and investment certificates. Learning how to save, earn, spend, communicate and invest is all part of the curriculum. The Young Entrepreneur Financial Literacy awareness Program focuses on equipping young people with confidence, skills, and knowledge in personal finance and money management. It aims to empower young people to harness their personal and business skills to meet the challenges in money matters to succeed in today’s society.

Sown Financial Advisory for Individuals & Families
Sown Financial Advisory for Individuals and Families celebrated Global Money Week for the second time and conducted 16 events in Global Money Week, such as trainings, financial games, seminars, workshops, and a financial book club. The financial book club was selected to be in the Riyadh international book fair, which allowed Sown to reached children, youth, and adults. In the Riyadh international book fair, Sown delivered a workshop entitled "Money Mindset" for youth and adults, as well as a seminar in the main auditorium. Additionally, Sown delivered a lecture to women, about the importance of Personal Financial Planning for financial empowerment. In addition, Sown delivered two Financial Educational workshops to two schools. Sown organized a two day course called " Smart Money", for 15 young ladies.


2017 Saudi Arabia Global Money Week

LEADING ORGANIZATION:

PARTICIPATING ORGANIZATIONS:

NUMBER OF CHILDREN REACHED DIRECTLY:

  • 40 500

NUMBER OF CHILDREN REACHED INDIRECTLY:

  • 510 000

During the Global Money Week 2017, SEDCO Holding Group intensified its already very active Riyali Financial Literacy Programme.

The programme currently has 3 main offerings: Rowad Riyali, which teaches young entrepreneurs the financial skills they need to succeed in their small businesses; Ashbal Riyali, a personal financial literacy course targeted at kids ages 10-12; and Shabab Riyali, a personal financial literacy course targeted at youth between 17 and 22.

Rowad Riyali completed its pilot phase in the first quarter of 2017 and was launched during Global Money Week 2017. This online course was launched online as well as in collaboration with other organizations supporting entrepreneurship. On the other hand, Shabab Riyali online course, targeted at 12th grade and college students was promoted on various media channels, including Riyali.com, Rwaq, and Duroob. Furthermore, SEDCO, through its partners also intensified its Ashbal Riyali course targeted at kids ages 10-12.

Equally important, the Ministry of Education lead the training of over 10,000 students in classrooms in 5 areas across the Kingdom. In addition, the Ashbal Riyali programme was also promoted at the Red Sea Mall to parents and youth through in-mall activities. In order to maximize the reach, the Riyali App was re-launched with a new feature connecting the youth to the Riyali courses online.

Throughout the Global Money Week 2017, Sown along with its partners reached 300 children and youth through visits to schools and universities. Financial literacy awareness sessions were offered to children, youth and adults. Additionally, high-level discussions, seminars, and other educational activities were organized both at universities and at the Chamber of Commerce.


2016 Saudi Arabia Global Money Week

LEADING ORGANIZATION:

PARTICIPATING ORGANIZATIONS:

DATE OF THE EVENT:

  • 14th - 21st of March

TOTAL NUMBER OF CHILDREN AND YOUTH ENGAGED:

  • 354 163

TOTAL INDIRECT REACHED:

  • 350 900

To celebrate GMW 2016, the Smart Investor program, run by the Capital Market Authority (CMA) of Saudi Arabia, promoted the theme of "Take Part. Save Smart!" through a variety of activities throughout the country. Because GMW 2016 in Saudi Arabia coincided with two major events in the kingdom, a short school break and the start of the Riyadh International book fair, the capital city welcomed several visitors and tourists during the week who were introduced to GMW. Directly prior to GMW, schools were open for visitors and GMW had a place at the Riyadh International Book Fair, which lasted for 10 days. Each day, both children and parents visiting the booth took part in awareness raising activities related to savings and budget planning, such as a "Smart Savings" play, art competitions, money puzzles, selfie challenges, a photo competition and also two activity tables where children could draw money awareness messages. There were also prize giveaways for kids, such as GMW 2016 stickers and Smart Investor’s special savings boxes.

Additionally, in the week prior to GMW, the Smart investor program arranged a visit to five different schools, during which GMW was celebrated: Dar Alsalam Elementary school, Riyadh Najd Elementary school, AlRowad school, Kharjeh Bin Zaid school and Alwadi school. Lectures and plays were presented to the students where they learned about topics such as savings and personal finance basic principles, personal development, responsibility, learning, creativity, teamwork and budget planning. A mobile exhibition at King Abdullah National Park was also created for children and youth to draw and learn about savings and proper money spending habits, and the Smart Investor team visited six different shopping malls in Riyadh as well where they distributed “Money boxes” and saving tips materials to children.

Furthermore, the Smart investor team organized a visit for 40 students to the Saudi Stock Exchange to take part in the “ringing of the bell” ceremony, to learn about the entity, how it operates and the role it plays in the economy of Saudi Arabia. A visit the Saudi entrepreneur “Khalid Albawrdi” was also organized for students as part of the efforts to enable youngsters to learn from the experienced entrepreneurs. He shared his entrepreneurial journey with the youngsters and gave his advice in regards to savings and its importance.

A visit to the Disabled Children’s Association was also arrange during the Week to conduct a session about “smart savings” for the children who also received gifts at the end of the event.

The Smart Investor team also put a lot of effort into digital campaigning during the week; a photo competition and a “Take a Selfie” challenge were promoted to encourage youngsters to participate in the global hashtag #GMWselfie, using various social media channels, including more than 1000 #GMW2016 photos submitted on Instagram and an outreach of more than 300K people in Twitter, Facebook & Instagram together in Saudi Arabia.

“Positive step to teach our children how to save and make it so essential in their lives”Saad Alharbi, Investor, Saudi Arabia
“We greet you on your spirit and your good initiative permanent such meetings, and God willing we see the impact of these meetings in the coming generations”Fahad AlQasem, Real estate developer, Saudi Arabia
“Today there was a beautiful lecture at our school from (the Smart Investor), I really enjoyed it.”Waleed, 10 yrs, Saudi Arabia

2015 Saudi Arabia Global Money Week

PARTICIPANTS:

  • SEDCO Holding Group
  • King Abdul-Aziz University
  • KAU Research Endowment Fund
  • AlAndalus Center
  • AlNubalaa Center
  • Red Sea Mall

DATE OF THE EVENT:

  • 11th – 19th of March

NUMBER OF CHILDREN REACHED:

  • 10 000

PRESS:

  • Alarabiyah TV

This year, SEDCO Holding Group reached out to 10,000 children and youth by conducting various activities during the Global Money Week celebrations from 10 to 17 March. The activities included Riyali courses across two cities starting 11 March, a Financial Dignity Summit titled ‘Money and Business’ at King Abdul-Aziz University on 17 March, and ‘Little Merchants’, children’s activities starting 15 March at the Red Sea Mall.

Held in the two Western Province cities of Jeddah and Taif during all days of the celebration, the Riyali Financial Awareness Program in collaboration with three educational institutes conducted training courses for 15 entities, including mosques, forums, schools and universities.

The 2nd Financial Dignity Summit was held on 17 March at King Abdul-Aziz University. The agenda included inspirational speeches by successful local small business owners and a session about the Riyali program and its results, in addition to an entrepreneurship award session to encourage young entrepreneurs. Riyali also launched its new online platform making Riyali courses more widely accessible for students across the Kingdom.

The introduction of Riyali Financial Awareness Program in the Financial Dignity Summit during Global Money Week celebrations has given the children and students a curriculum which will empowers them with the financial knowledge to become financially responsible, independent and avoid becoming dependent on others for money. This is the second year in a row that Riyali and SEDCO have participated in Global Money Week. The week featured several online tips and advice across Riyali’s social media platforms.

Journalists were invited to attend the workshops along with their families so that their children could attend activities on the weekend. The activities were wrapped up with sharing of videos from the celebrations on Riyali’s Twitter channel and its Facebook page.

Dr. Fouad Merdad, Assistant to the Executive Director of KAU Research Endowment Fund said: “Riyali program actually gives the student theoretical and practical tools to achieve what we like to call ‘financial dignity’.”

2014 Saudi Arabia Global Money Week

PARTICIPANTS:

  • Capital Markets Authority (CMA)
  • Saudi Basic Industries Corporation (SABIC)
  • Irqah Elementary School
  • Ministry of Culture
  • Hammad IBn Abi Hanifa School
  • Education Private School
  • United International School
  • Hope Institute of The Deaf
  • Al-Bashyer School
  • Al-Aswad Bin Wahb School
  • Kingdom Schools

BANK INVOLVED:

  • Al-Jazeera Bank

DATE OF THE EVENT:

  • 10th – 17th of March

NUMBER OF CHILDREN REACHED:

  • 4 650

The Capital Markets Authority (CMA) in collaboration with Saudi Basic Industries Corporation (SABIC), conducted exciting innovative and educational activities in The Kingdom of Saudi Arabia for Global Money Week 2014. Several educational and financial awareness campaigns were organized to integrate the youth of today into the world of finance.

A financial education book fair marked the launch of this year’s Global Money Week. This international book fair was visited throughout the week by students from around the country. The rest of the week was filled with fun activities such as financial experts visiting schools and students visiting the coin exhibition. Innovative new media campaigns were also rolled out by the CMA, such as the Young Financers video campaign launched via social media and the sending of over a million financial awareness text message. The employees of SABIC launched the Smart Investor program which will run throughout the year.

In addition, The Saudi Capital Market authority just finished the final touches in the smart investor BUS as a replacement to the mobile caravan. CMA will be using the bus in the “smart investor” tours around the kingdom during holidays, festivals, outdoor activities and in public parks and malls. The bus includes TV screens to show our programs, ATM touch screens, stands and public touch screens includes all the program materials.

SABIC’s Ambassador launched the Smart Investor program with 6th grade female students from the Irqah Elementary School. The session started by introductions and an explanation about the Smart Investor program and Global Money Week. After that, the ambassador told the students the story of Riyals and how paper currency came to be used in the Kingdom. She then gave the students saving and investing tips and she gave examples of people who are financially secure now because they saved and planned investments from a young age. She highlighted the benefits of giving money to the poor and how if the students do it wisely they will help others without hurting their own investments. At the end of the day the students were given stickers and enjoyed eating cupcakes while reading their Global Money Week and Smart Investor magazines. The students were encouraged to join the Smart Investor social media accounts also given the social media accounts so that they can keep up to date on the year’s program.

SEDCO (Saudi Economic and Development Company) held a day-long Summit at King Abdul Aziz University to introduce their Financial Literacy Program called "Riyali". The program has its own app (software application) which SEDCO designed in association with the Ministry of Labor (MOL). The summit was opened with a presentation by the main guest speaker the founder of Operation HOPE. During the morning a panel of youth success stories were shared and discussed. This was followed by a variety of workshops covering budgeting, saving, investing and borrowing. The app is fun, easy and educational and it was downloaded more than 7000 times during Global Money Week.

SEDCO also organized a celebration for Global Money Week at the Red Sea Mall, where the aim was to raise financial awareness for children and youth and their parent. The event was attended by more than 3,000 members of the public in addition to a number of national and international journalists.

Learn more:

Riyali: play.google.com
SEDCO: www.sedco.com
Smart Investor YouTube Channel:
www.arabnews.com/node/401318
english.smart-investor.net
cma.org.sa
www.arabnews.com/news/552176
www.gulfbase.com
www.youtube.com


2013 Saudi Arabia Global Money Week

NAME OF THE ORGANIZING ENTITY:

  • The Capital Market Authority

PARTNERS:

  • Mobily
  • Sultan bin Abdul-Aziz Science
  • Technology Center (SciTech)

DATE OF THE EVENT:

  • 17th - 25th of January

NUMBER OF CHILDREN REACHED:

  • 16 200

In cooperation with Child and Youth Finance International organization, The Capital Market Authority launched the Smart Investor Week at Sultan bin Abdul-Aziz Science and Technology Center (SciTech), which is affiliated with King Fahd University of Petroleum and Minerals. The Smart Investor Week included several activities such as the Mobile Library aiming to read all issues of the Smart Investor magazine outdoors. A financial awareness exhibition that specialized in defining the Saudi Currency “Riyal” and its history and development along the years, investing and saving, were also a part of the activities for children and youth.

Furthermore, children were able to practice drawing and sketching that aimed to promote a positive culture toward money. The exhibition also included interactive screens with games and financial contests. During the week, eight training sessions were available for children about financial planning skills. Also, a lecture for parents on financial parenting skills and financial experiences in raising awareness on the topic. On the Center’s Theater, the Smart Investor interactive play was presented to the public every day for nine days, which aimed to educate them about the value of money and savings methods and other financial skills.

“The Smart investor program is the fastest way to create a smart generation for a smart future,” said one of the teachers participating in Smart Investor Week.