2024 Yemen Global Money Week

GMW NATIONAL COORDINATOR:

• Central Bank of Yemen & YFoundation

PARTICIPATING ORGANISATIONS:

• Yemen Commercial Bank; Amal Bank; Al-Kuraimi Microfinance Bank; Tadhamon Bank; Qutibi Islamic Bank; Yemen and Kuwait Bank; National Bank of Yemen; Yemen International Bank; Saba Islamic Bank; Yemeni Bank for Reconstruction and Development; Yemen Gulf Bank; Aden Bank for Microfinance Bindowl Microfinance Bank; Hadramout Commercial Bank; Basiri Bank; Alinma Bank; Shamil Bank of Yemen & Bahrain; Unified network of funds; The National Payments Company (MEPSYemen);  University of Science and Technology; Lebanese University; Arab Academy for Administrative and Banking Sciences;  Institute of Banking Studies; Aman Tech  for Financial Awareness, Business Support Center Yemen, Yemeni Business Club, Exceed Language Center,  Lebanese International University

TOTAL NUMBER OF PARTICIPATING ORGANISATIONS:

• 36

NUMBER OF CHILDREN AND YOUNG PEOPLE REACHED DIRECTLY:

• 143 167

NUMBER OF ADULTS REACHED DIRECTLY:

• 76 845

NUMBER OF PEOPLE REACHED INDIRECTLY:

• 6 612 715

Yemen's Global Money Week (GMW) 2024 campaign brought together diverse stakeholders from the public and private sectors under the theme "Protect your money, secure your future!" This year's campaign witnessed a significant expansion in both participation and reach. Financial institutions, government agencies, educational institutions, and NGOs joined forces to create a comprehensive programme targeting young people and underserved communities. The Central Bank and YFoundation played a pivotal role, ensuring nationwide coverage by uniting all licensed banks under the GMW umbrella.

GMW2024 surpassed previous years in terms of engagement. The campaign employed a diverse range of activities to cater to different learning styles and age groups. These included a launch event where high-level officials from financial and non-financial sectors inaugurated the campaign, setting the stage for a week of focused activities. Outreach programme reached rural communities, ensuring inclusive participation. Interactive competitions for children and young adults fostered financial literacy in a fun and engaging way. Malls, schools, and other public spaces became hubs for financial education through informative sessions. Webinars with financial experts allowed for interactive learning and discussions. Creativity competitions for young children sparked their interest in financial concepts. A culminating exhibition showcased financial institutions and their innovative solutions for financial inclusion.

GMW 2024 extended its reach beyond the event week. Educational seminars, digital discussions, and social media campaigns continued to raise financial awareness throughout the year. Financial inclusion courses, child-friendly banking services, and income generation workshops empowered individuals of all ages to take control of their financial futures. High-level discussions, informative seminars, and media outreach further amplified the campaign's message, ensuring a lasting impact on Yemen's financial landscape.

Under the theme "Protect your money, secure your future" the Business support Center launched the "Little Artist" competition on social media platforms to encourage children to draw and showcase their creativity through a painting that reflects Global Money Week, savings, and financial inclusion. The competition involved 10 talented children and lasted from March 20th to 24th, 2024. This competition helped unleash the creativity of young artists, and the two best drawings expressing savings and the Global Money Week logo were selected. The number of participants in this competition reached over 1,000 people during the voting period. The winners received encouraging prizes to continue developing their artistic skills.

2023 Yemen Global Money Week

PARTICIPATING ORGANISATIONS:

• Central bank; Yemen Commercial Bank; Amal Bank; Al-Kuraimi Microfinance Bank; Tadhamon Bank; Qutibi Islamic Bank; Yemen and Kuwait Bank; National Bank of Yemen; Yemen International Bank; Saba Islamic Bank; Yemeni Bank for Reconstruction and Development; Yemen Gulf Bank; Aden Bank for Microfinance Bindowl Microfinance Bank; Hadramout Commercial Bank; Basiri Bank; Alinma Bank; Shamil Bank of Yemen & Bahrain; Unified network of funds; The National Payments Company; Tawasul programme for microfinance; Investment Magazine; Shamil Money; Mahfathati; Aldowli money; Mobile Money; MFloos; Pyes; Saba Cash; cashMy phone; cash one; Sanaa University; Aden University; Community College; University of Al-Said; University of Science and Technology; Lebanese University; Arab Academy for Administrative and Banking Sciences; Private science schools; Al-Nawras Private Schools; Al-Bayhani Model Secondary School; Private science schools; Institute of Banking Studies; AMIDEAST Institute; YFoundation; Medalah institution; Qudrat Foundation; Damran Center; Al Aidarous Commercial Center; City Mall; Al-Mamlaka channel; Al-Ghad Al-Mashreq satellite channel; Al-Hadath satellite channel; Yemen satellite channel; Hadramout satellite channel; Yemen Today satellite channel; Alekhbariya channel; Mukalla Radio; Aden FM; Yemen news; Hadramout News Agency; Al-Bilad newspaper; Net Press 24 Press; Hermon; Aden Today; Yemen free news; Ansar Allah website; Al-Mandab News; Aden Economic Gate; Gulf dot; Almanara Net; Conference Net; Foral Yemen; Spa Net; News platform Shamsan Net; Aden pulpit; Aden Time; Aden tomorrow; Echo Network Adenletters; 28; Free Aden; Al-Ayyam newspaper; Aden City; Al-Arab newspaper; The fourth dimension; Gulf 35; every day; Aden; Yemen Timemoney and business; New News; Yemeni tomorrow; Sama Aden; Yemen Voice; Aden newspaper; Gulf now; Aden AL-Hadath; May 4th; Yemen now; September Net Alarsh News; Yemen Debate; Althawrah; Yemen now; Almashhad; Alestethmar Net; Al-wattan Net; Nabd; Watan News Himyar Net

TOTAL NUMBER OF PARTICIPATING ORGANISATIONS:

• 24

NUMBER OF CHILDREN AND YOUNG PEOPLE REACHED DIRECTLY:

• 23 298

NUMBER OF ADULTS REACHED DIRECTLY:

• 61 695

NUMBER OF PEOPLE REACHED INDIRECTLY:

• 193 100

GMW 2023 in Yemen involved various partners from the public and private sectors. Different institutions participated. The financial, education and media sectors worked together to give the campaign momentum and coverage to reach maximum number of people. Despite the ongoing conflict in the country, the Central Bank of Yemen gathered all the licensed banks in Yemen under its umbrella to ensure covering the entire country. The number of directly targeted youths exceeded 85000 according to the reports shared by the stakeholders, and the number of indirectly targeted young men and women was over 193000 as shared in the reports by the stakeholders. Throughout GMW 2023, plenty of activities were held, starting with holding a launch event with the participation of high-level officials from the financial and non-financial sectors, a series of events and activities were performed later such as field visits covering rural areas as well as competitions for kids and young people and awareness activities in public areas like malls and schools as well as holding online seminars with experts where the audience was given the opportunity to engage in discussions with experts in the field of finance. Other recreational activities were performed to engage children of a younger age such as creativity competitions as well as holding several online creativity competitions. GMW 2023 was closed with an Exhibition in Yemen, where all the partners were invited to participate and demonstrate their services and modern solutions for financial inclusion. Other activities included educational seminars, digital discussions, awareness raising via Zoom, youth and child-friendly banking services, financial inclusion courses and various financial awareness courses for children, youth and adults through social networking sites. Several sessions were organised on how to increase income in the future. Other initiatives included high-level discussions, seminars, presentations and digital television and radio awareness events. 

2022 Yemen Global Money Week

PARTICIPATING ORGANISATIONS:

• Aden Bank, Yemen Kuwait Bank, Ministry of Media in the Youth Government, Ministry of Higher Education in the Youth Government, The National Cash Transfer Company, Management of gardens and afforestation, Tahdeeth For Development, University of Aden, Faculty of Economics, Lebanese International University, Lebanese University Student Center, Salami School, The Turning Point, Zero Media Team, Spiral Team, Radio Lana, Hadhramout Channel, Irtiqa Institute, Balfaqih Center, International Bank of Yemen, Tadhamon Bank, Sana'a University

TOTAL NUMBER OF PARTICIPATING ORGANISATIONS:

• 18

NUMBER OF CHILDREN AND YOUNG PEOPLE REACHED DIRECTLY:

• 635,065

NUMBER OF ADULTS REACHED DIRECTLY:

• 192

NUMBER OF PEOPLE REACHED INDIRECTLY:

• 634,600

Throughout Global Money Week 2022, the Yemen Foundation for Sustainable Development, Entrepreneurship Support & Business Development - YFoundation along with partners reached 634,600 children and youth. Different financial literacy awareness sessions were offered to children, youth and adults, mostly through digital means. This included sessions for financial management, inclusion, saving, and how to raise income in the future. Other initiatives included in-person high-level discussions, seminars, digital television and radio awareness shows and events. Daily competitions through social networking sites were used to reach a wider audience. In addition, university students learnt about financial education, children were taught about saving in public parks and youth were encouraged to finance their projects by initiating competitions.

Khadeejah project aimed to support young women with an opportunity to fund homemade start-up projects. YouTubers and social media content creators could find the support they needed in Molhem project which was a chance to express their knowledge about investment in their own creativity way. Youth investors and project owners could sparkle through Readi project that provided them with the financial support they need. Throughout the week, the Yemen Foundation for Sustainable Development, Entrepreneurship Support & Business Development – Yfoundation helped children to learn about finance and investment matters through various activities.

Furthermore, this year university and school students had the opportunity to participate in online activities such as competitions and contests that contained questions about savings and finance.

Throughout Global Money Week 2022, the IBS Yemen along with partners reached 320 employees and youth through several digital activities such as online competition and seminars. Social media posts were published about saving money, financial education, and how to manage your money. During GMW2022, financial literacy awareness sessions were offered for employees, youth and others, mostly through digital means. This included sessions on combating fraud, information security awareness, privacy and data protection. Furthermore, university students had the opportunity to participate in online activities and workshops to learn a lot about banking operations and to gain new skills for their future work.

2021 Yemen Global Money Week

PARTICIPATING ORGANISATIONS:

• Al-Amal Microfinance Bank, Gosor Development Solutions, H&M Foundation, CARE International, SMEPS Agency, Twasul Programmeme, Tadhamon Microfinance, General Foundation for Social Insurance, National Microfinance Foundation, Union Microfinance Programmeme, Educational Research and Development Center, Almorsel for Exchange and Financial Transfers, Almuna Training Institute

TOTAL NUMBER OF PARTICIPATING ORGANISATIONS:

• 12

NUMBER OF CHILDREN AND YOUNG PEOPLE REACHED DIRECTLY:

• 5,035

NUMBER OF ADULTS REACHED DIRECTLY:

• 3,000

NUMBER OF PEOPLE REACHED INDIRECTLY:

• 20,000

In Yemen, Al-Amal Microfinance Bank followed the official GMW2021 theme “Take care of yourself, take care of your money” to conduct digital activities during the Campaign. Some sessions focused on financial awareness and education on the PES electronic wallet that is used for saving, personal budget, banking services, debt management, financial negotiation, but also shared posts and video messages on social media platforms. GMW was promoted online and through printed stands placed in bank branches with awareness messages and spreading the saving culture for the bank’s customers. During Global Money Week, opening bank and electronic accounts was free. SMS messages were sent to clients to encourage them to learn helpful advice on financial literacy.

Gosor Development Solutions collaborated with partner organisations and offered a series of workshops for youth to help increase their financial knowledge on entrepreneurship, savings, insurance, business continuity and risks management for small projects, and other similar topics. Many youth registered and participated in these workshops in addition to thousands of them taking part in social media discussions. Motion graphic videos on saving literacy reached up to 20,000 youth and a radio campaign reached over 500,000 people. Other activities included financial competitions and small enterprise fundraisers on Facebook to help everyone better understand money matters and entrepreneurship.

2019 Yemen Global Money Week

LEADING ORGANISATIONS:

• Al-Amal Microfinance Bank
• Yemen foundation for Sustainable Development, Entrepreneurship Support & Business Development

PARTICIPATING ORGANISATIONS:

• 15 Private-owned Stores, 3 Training Centers, 43 Schools and Universities, 5 Media Organisations, Al-Amal Bank, Association of Yemeni Exchange Companies, Central Bank of Yemen, Cooperative and Agricultural Credit Bank, Deposit Guarantee Corporation, Hemmat Shabab Foundation, Ministry of Education, Reyadah Foundation, The Association of Yemeni Banks, Yemen Commercial Bank, Yemen Exchangers Association, Yemen Kuwait Bank, Yemen MF (Yemen Microfinance), Yemen Microfinance Network

NUMBER OF CHILDREN REACHED DIRECTLY:

• 12 639

NUMBER OF PEOPLE REACHED INDIRECTLY:

• 912 267

Yemen foundation for Sustainable Development, Entrepreneurship Support & Business Development
For Global Money Week, the Yfoundation, along with its partners, organised a multitude of activities. Multiple contests were held. The first was a Bank and Financial Institution contest, where financial institutions were asked to design child and youth friendly saving products, design feasible loan products, and design mobile phone applications. Another contest was the Youth Initiative Contest, intended to promote a financial culture among school children. Furthermore, the Financial Literacy Illustration Contest was organised, to encourage painters and talented individuals to take part in GMW activities by producing financial literacy-centered illustrations. Topics in this creative competition included “differences between savers and non-savers”, “expenditure rationing”, and “financing”. Finally, the Yfoundation participated in all 24 days of the GMW Countdown Challenge. Other activities included field activities, where school children were invited to visit banks and other financial institutions. During these visits, parents were encouraged to open saving accounts for their children, free of charge. For elementary grade children a money-box savings contest was held and other activities to promote an interest in financial education. In cooperation with Volunteer Touches and For You, the Yfoundation raised university students’ awareness about the importance of saving and introduced them to Global Money Week. The Yemen American Language Institute held an awareness-raising activity, which involved a lecture on GMW2019, an illustration contest, education on saving, and a theater performance that highlighted the importance of savings regarding emergencies, disasters and other unforeseeable circumstances. Throughout the Week, online content was available, which provided information of saving, consumption, and household budgeting. Additionally, pamphlets were distributed, and pictures and videos were shared online. Finally, a radio programme was broadcasted, which offered speeches on the importance of saving, thrift, and bank accounts. At the end of the Week, Yfoundation awarded participating banks, educational institutions, and youth initiatives by recognition of their active participation in the GMW2019 Campaign in Yemen. Among the awardees were Yemen & Kuwait Bank for Trade and Investment, Cooperative Agricultural Credit Bank (CAC Bank), Al-Amal Microfinance Bank, Al-Kuraimi Microfinance Bank and Tadhamon Microfinance Bank, Yemen Microfinance Network and Yemen Banking Association. Educational institutions which were awarded included Yali-Yemen America Language Institute, Manchester Modern Center for Training & qualifying International Business Driving License, Rayman School and Technical Science School. Three youth initiatives were awarded in the GMW Contest 2019, namely the “Ana Mawgod” Initiative, “Sameh” Initiative and “Be Smile” Initiative.

Al-Amal Microfinance Bank
During Global Money Week 2019, Al Amal Microfinance Bank and its partners organised various activities aiming to raise the awareness and financial inclusion. The Bank offered sessions regarding direct and indirect financial literacy and nearly half a million Yemenis benefited from this campaign. The Bank enhanced the financial integration of more than 1,300 young people through saving products, especially mobile banking product (PYES). These activities were focused both in urban and rural areas. During GMW2019, the Bank invited 55 academic personnel, bankers, and financial trainers nationwide. Al Amal Bank and its partners planned and executed various activities of financial awareness to ensure the engagement of the largest possible segment of urban and rural communities. These activities included making videos, which were reviewed by financial experts and bankers, focusing on Saving, Personal balance, Regular Banking Services, Mobile Banking Service, Debt management, and Financial Negotiation. These videos were viewed by over 16,000 viewers on social media. There were seminars, workshops and field visits by academic personnel, bankers and financial trainers. There were 3 audiovisual broadcasts covering most of Yemen governorates including messages in Saving, Personal Balance, Banking Services, Mobile Banking, Debt Management, and Financial Negotiation. During GMW 2019, awareness was also raised through short financial literacy quotes by academic personnel, bankers, and financial trainers.

2018 Yemen Global Money Week

LEADING ORGANISATIONS:

• For All Foundation (FAF)

PARTICIPATING ORGANISATIONS:

• For Media
• Share

NUMBER OF CHILDREN REACHED DIRECTLY:

• 965

NUMBER OF PEOPLE REACHED INDIRECTLY:

• 2 277

For All Foundation (FAF)
During Global Money Week 2018, For All Foundation targeted three schools in Yemen and reached 438 boys and 527 girls. The programme included many activities aimed at promoting financial culture in Yemen, encouraging children and young people to practice saving as a positive lifestyle habit. In addition to a cultural awareness session, children also had the opportunity to watch financially themed puppet shows, hear success stories and attend drawing workshops. Global Money Week is an annual financial awareness event held in March. Events and activities are organised by schools, universities, government agencies, financial institutions and members of civil society for children and youth around the world. The event in Yemen was attended by many civil and governmental sectors. In a press statement, Sabah Badri, Executive Director of the Foundation, said that this event highlights the importance of promoting the culture of money and saving among youth. Each year, the Foundation celebrate GWM with a range of activities that encourage the culture of money and saving among young people.

2017 Yemen Global Money Week

LEADING ORGANISATION:

• For All Foundation

PARTICIPATING ORGANISATIONS:

• CIVIC CENTER (For ADVOCACY & SUPPORT)
• FOR MEDIA

NUMBER OF CHILDREN REACHED DIRECTLY:

• 1 000

Throughout the Global Money Week 2017, “For All Foundation”, along with its partners, reached 1000 children, youth and adults through financial literacy awareness sessions. Moreover, FAF produced an illustrated leaflet on savings for children as well as two videos about savings. Apart from that, a mobile puppets’ theatre, offering a range of performances on savings and dealing with money was set up. Last but not least, an open-day for children and youth was held to observe how they progressed and comprehended the idea of savings.

2016 Yemen Global Money Week

LEADING ORGANISATIONS:

• Central Bank of Yemen
• The Higher Council for Motherhood and Childhood
• Yemeni Banking Association
• For All Foundation

PARTICIPATING ORGANISATIONS:

• SABA ISLAMIC BANK
• INTERNATIONAL BANK OF YEMEN 
• Al-AMAL MICROFINANCE BANK 
• ALKURAIMI MICROFINANCE BANK
• Ministry of Education Office IN SANAA
• Aflatoun

DATE OF THE EVENT:

• 14th - 20th of March

TOTAL NUMBER OF CHILDREN AND YOUTH ENGAGED:

• 101 000

TOTAL INDIRECT REACHED:

• 1 120 000

This year, the Central bank of Yemen, in cooperation with Ministry of Education and the Higher Council of Motherhood and Childhood, launched the GMW 2016 celebrations by inviting the financial institutions in the country and other related organisations to attend and participate in Global Money Week. In his welcome address, the sub-governor of the Central Bank focused on the importance of financial education for youth and the significance of its role in increasing financial access in Yemen. He also highlighted that the financial institutions in Yemen, including the micro-finance institutions, will benefit from Global Money Week initiatives as the banks receive an opportunity to build long-term relationship with their customers. In his speech, the CEO of Al-Amal Bank showcased the outstanding work that Al-Amal Bank has done to spread financial education in the society and the benefits of the programs conducted in many Yemeni cities.

Participating banks visited universities during the Week to teach students about the importance of financial literacy and how to start developing a relationship with banks by opening saving accounts. The teams were supervised by two representatives of the Central Bank. In addition, banks also visited many primary and secondary schools in other cities such as Ibb, Taiz, Aden and Haja. Attention was focused on children and youth in schools nationwide to empower them by enhancing their financial knowledge. Other financial institutions, in cooperation with the Central Bank and the Office of Education in Sana’a, also organised visits to schools and universities in Sana’a during to conduct several activities. The most important event was the schools’ broadcast and radio shows in Arwa School for Girls, wherein all participating banks attended one or more activities and gave speeches to the students about financial services and the importance of financial education.

2015 Yemen Global Money Week

PARTICIPANTS:

• Central Bank of Yementhe Higher Council for Motherhood and Childhood
• Ministry of EducationThe Future University
• For All Foundation
• AflatounIbb SchoolTaiz School
• Technology and Sciences school
• Aden and Haja School
• Sana'a University
• Al-Amal Bank
• National Bank Of Yemen
• Yemen Kuwait Bank For Trade and Investment
• Saba Islamic Bank
• Alkuraimi Islamic Microfinance Bank
• Yemen Commercial Bank
• Shamil Bank of Yemen and Bahrain
• Tadhamon International Islamic Bank

DATE OF THE EVENT:

• 9th - 17th of March

NUMBER OF CHILDREN REACHED:

• 4 154

Global Money Week 2015 celebrations in Yemen focused on providing an opportunity to youth to learn about creating their own livelihoods and inculcating sound financial knowledge and fiscal planning skills.

The Central bank of Yemen in cooperation with Ministry of Education, Higher Council of Motherhood and Childhood launched the celebrations by inviting the financial institutions in the country and other related organisations to attend and participate in the activities. In his welcome address, the sub-governor of the Central Bank focused on the importance of financial education for youth and how its role is significant in increasing the financial access in Yemen. He also highlighted that the financial institutions in Yemen including the micro-finance institutions will benefit from the Global Money Week initiatives as the banks get an opportunity to build long-term relationship with their customers. The CEO of Al-Amal Bank in his speech showcased the outstanding work that Al-Amal Bank has done in spreading financial education in the society and the benefits of the programs conducted in many Yemeni cities.

During the celebrations, a short movie was shown to explain the importance of saving in our life especially since childhood. The story was about a Yemeni child who dreams of owning a laptop. The child saved money that his father and brothers gave him for many months. And finally the child succeeded in collecting the required amount to buy the laptop and achieve his dream. There were many activities such as competitions and plays that explained basic financial and banking terminologies and how to open bank accounts.

Participating banks visited universities and taught students about the importance of financial literacy and how to start developing a relationship with banks by opening saving accounts. The teams were supervised by two representatives of the Central Bank. In addition, banks also visited many primary and secondary schools in other cities such as Ibb, Taiz, Aden and Haja. The day focused attention on children and youth in schools nationwide and to empower them by enhancing their financial knowledge. Other financial institutions, in cooperation with the Central Bank and the Office of Education in Sana’a, also organised visits to schools and universities in Sana’a during which they conducted a lot of activities. The most important event was the schools’ broadcast and radio shows in Arwa School for Girls wherein all participating banks attended in one or more activities. They gave speeches to the students about the financial services and the importance of financial education.

Civil society was also present during Global Money Week in Yemen through the participation of For All Foundation during Aflatoun Day. For All Foundation organised visits to one of the public schools in Aden where experts spoke with the students during the assembly about the importance of saving and how it is important for a bright future. The team focused on certain groups of, 4th graders. The session focused on saving through activities such as role plays, songs and Q&A sessions. An impressive number of people participated in these activities. The team distributed yellow badges to all the students supporting saving ideas.

2014 Yemen Global Money Week
Participants:the Higher Council for Motherhood and ChildhoodCAC BankDate of the event:17th - 21st of MarchNumber of children reached:15 000
Yemen celebrated Global Money Week with a wide variety of fun activities. The CAC Bank invited young school students to tour their branches to learn about banking. National radio and television stations broadcasted information about Global Money Week and the importance of starting to save from a young age, and the Ministry of Education collaborated with the school-based network of radio stations to broadcast a financial awareness lecture in various schools.

Financial education and inclusion awareness lectures were given to around 10 000-15 000 students at schools, while a fun participatory financial learning session was held in an outdoor cultural theatre for 30 children and young adults. Both lectures took place in Sanaa.

Global Money Week articles were published in 3 national newspapers, with 90000 copies distributed throughout Yemen. A special issue was written for the journal of the Educated Young in Yemen. The number of copies distributed exceeded 15000 copies. SMS messages were sent out by national telecommunication companies in order to spread awareness about banking culture and tips on how to save messages.

The Tabour Alsabah programme and a host of voluntary organisations used their pre-established networks in banks and the national media to publicize a promotional campaign in order to reach as many children and youth as possible with financial education and financial inclusion information.

Learn more:

www.youtube.com
www.sahafah.net
www.alsaeedah-tv.com

2013 Yemen Global Money Week

NAME OF THE ORGANISING ENTITY:

• Youth Leadership Development Foundation

DATE OF THE EVENT:

• 15th - 21st of March

NUMBER OF CHILDREN REACHED:

• 55

Global Money Week in Yemen was celebrated with a numerous visits to diverse financial institutions, where students had the opportunity to learn about financial policies in Yemen, also gain livelihood skills.

Among the visited by students financial institutions were the Central Bank of Yemen, Yemen Int’l Bank, Arab Bank and the Yemen Microfinance Unit.