social media

Social Media

Social networking sites can reach a large audience with little or no cost – use existing accounts, or ask colleagues, partners and volunteers to promote the event through their personal profiles.

Follow GMW on social media @GlobalMoneyWeek and subscribe to @OECDGlobalMoneyWeek here.

The official hashtags of GMW2022 are: #GlobalMoneyWeek2022 #GMW2022. To highlight GMW2022 theme on social media, please use #GMWBuildYourFuture #GMWBeSmartAboutMoney and for GMW slogan #LearnSaveEarn.


GMW Social Media Toolkit

This guidebook is for everyone who is going to participate in Global Money Week (GMW) and would like to raise awareness about the Campaign. If you are interested to learn more about how to use social media to share news about GMW before, during and after the Week, then this Toolkit is for you.

This guidebook includes: details about the Campaign, suggestions for social media, sample posts, visuals, and more.

The purpose of this toolkit is to help you to raise awareness about your GMW and engage others in your community to support children and young people in learning about financial literacy from an early age.

Please note. The GMW Social Media Toolkit 2022 will be available soon. However, the GMW Social Media Toolkit 2021 is accessible here:
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Suggestions for social media channels

  • Follow GMW on social media @GlobalMoneyWeek and @OECDGlobalMoneyWeek.
  • Use the official GMW2022 hashtags #GlobalMoneyWeek2022 #GMW2022
  • To highlight GMW2022 theme on social media, please use #GMWBuildYourFuture #GMWBeSmartAboutMoney and for GMW slogan #LearnSaveEarn
  • Remember to update your Facebook, Twitter, Instagram, YouTube and LinkedIn statuses regularly, and cross-promote all of your social media content!
  • When posting on social platforms, be sure that each post includes a visual element of some kind (video, infographic, photo, or other image).
  • Feel welcome to share your GMW posts on other social media platforms such as, Snapchat, TikTok, and other, too.

Facebook

  • Share your posts, news and updates with others. Tag @GlobalMoneyWeek in all your posts, photos and videos with the official GMW2022 hashtags #GlobalMoneyWeek2022 #GMW2022
  • Create a GMW event and send invitations to your network, share information and status updates with others.
  • Use the search facility to find other local GMW events and Facebook users with shared interests.
  • Use Facebook Live to share live videos from your GMW events and activities during the Week.
  • Use Facebook Stories to share news and updates from your GMW celebrations with a wider audience.

Instagram

  • Take photos and videos during preparations, the Week and post-GMW. Share these by tagging @GlobalMoneyWeek with #GlobalMoneyWeek2022 #GMW2022. Also, you can choose to cross-post them to Facebook, Twitter and/or Tumblr before publishing the content on Instagram. Note! Instagram does not support hyperlinks in captions. You must add the link into your Bio (Click ‘Edit Profile’ to add a URL). Then, direct your followers to the link by adding ‘Click the link in my bio to read all about it!’ to your caption.
  • Use Instagram Stories to share news and updates from your GMW celebrations with a wider audience.
  • Use popular hashtags that are trending on Instagram to link them to your posts. This way more people can hear about your GMW events and activities. Some of the hashtags that you might want to use are: #campaign #advocacy #impact #socialimpact #makeadifference #education #financialeducation #financialliteracy #financialinclusion #children #kids #youth #youthempowerment #global #international #photooftheday #picoftheday #follow. Also, include your country and city as hashtags.

YouTube

  • Upload videos to YouTube to promote, inform, and educate others about your GMW. You can include the link to your YouTube video or channel in posts on website, Facebook, Twitter, LinkedIn and on your Instagram profile.
  • Don’t forget to tag @GlobalMoneyWeek with #GlobalMoneyWeek2022 #GMW2022 where possible.

linkedinLinkedIn

  • Create posts about your GMW plans, preparations, live events, and Campaign highlights and share these with your network on LinkedIn. Help us raise awareness about the Campaign!
  • You can also write an article on LinkedIn, upload YouTube videos and your GMW resources, add images or SlideShare presentations to your updates.
  • Include the official GMW hashtags #GlobalMoneyWeek2022 #GMW2022 and other, for example: #campaign #advocacy #impact #socialimpact #makeadifference #education #financialeducation #financialliteracy #financialinclusion #children #kids #youth #youthempowerment

Twitter

  • Use tweets for positive messages, calls for action, or to highlight key information about your GMW event and activities. Using hashtag #GlobalMoneyWeek2022 #GMW2022 and tagging @GlobalMoneyWeek, makes it easy for Twitter users to search for information about events locally and to connect with the global celebrations.
  • Include photos and videos in your posts and feel welcome to Retweet posts created by others.

 

Not sure what to post? Here are some examples of messages you could share through Facebook and Twitter:

Save the dates: 21-27 March for #GlobalMoneyWeek2022 #GMW2022 We are proud to be part of this annual financial awareness campaign highlighting the importance of teaching #children #youth about #financialeducation #financialliteracy Visit globalmoneyweek.org to find out more!

Everyone should learn to manage money wisely, including #children #youth The earlier, the better. #GMWBuildYourFuture #GMWBeSmartAboutMoney Join us during 21-27 March to celebrate #GlobalMoneyWeek2022 @GlobalMoneyWeek For more ideas or how to join visit www.globalmoneyweek.org

Join us (at/@ your business/organisation/institution name here) in our campaign for #GlobalMoneyWeek2022 #GMW2022 to encourage #children #youth to #save and manage their money wisely. The next @GlobalMoneyWeek is taking place 21-27 March. See more: www.globalmoneyweek.org

We (at/@ your business/ organisation/ institution name here) have joined #GlobalMoneyWeek2022 #GMW2022! Join us to inspire #children #youth to save and manage their money wisely. This year’s @GlobalMoneyWeek is taking place 21-27 March. Learn more: www.globalmoneyweek.org

@GlobalMoneyWeek is an annual financial awareness campaign built to inspire #children #youth to learn about #moneymatters #financialliteracy #personalfinance #financialeducation #saving #budgeting and much more! Join #GlobalMoneyWeek2022 #GMW2022 and share how you will take part?

The earlier #children #youth learn about #money #saving #investment #budgeting the better they manage their personal finances throughout their lives. Join #GlobalMoneyWeek2022 #GMW2022 during 21-27 March 2022 in over 100 countries! Explore more www.globalmoneyweek.org

This year’s #GlobalMoneyWeek2022 #GMW2022 is a great opportunity for everyone to engage #children #youth & young people in activities around the theme of #GMWBuildYourFuture #GMWBeSmartAboutMoney #LearnSaveEarn Join the conversation @GlobalMoneyWeek! #financialeducation #finlit

Let’s raise awareness about #financialeducation #financialInclusion for #children #youth! Join #GlobalMoneyWeek2022 #GMW2022 @GlobalMoneyWeek during 21-27 March and help today’s young people to become better money managers who can transfer their skills to their #communities

Happy #GlobalMoneyWeek2022 #GMW2022! It's a Week for the world’s largest money awareness #campaign for #children #youth to learn about money managing skills through fun events and activities in over 100 countries worldwide. #financialeducation #financialliteracy @GlobalMoneyWeek

 

GMW Branded Social Media Visuals

We suggest using GMW branded Facebook covers, LinkedIn background photos, Instagram profile pictures, Twitter header and YouTube banner images. This way everyone can help to raise awareness about Global Money Week!

You can use designs below or get inspired to create your own GMW branded social media visuals.

Facebook Cover Photo (820x312 pixels)

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Twitter Header Image (1500x500 pixels)

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LinkedIn Background Photo (1584x396 pixels)

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YouTube Banner Image (2048x1152 pixels)

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gmw challenge 2019

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Instagram Profile Photo (320x320 pixels)

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Banners for daily GMW posts

We have created sample visuals (500x500 pixels) for daily social media. Feel welcome to add these to your posts on Facebook, Twitter, Instagram, LinkedIn or on other platforms!

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gmw challenge 2019

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gmw challenge 2019

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gmw challenge 2019

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gmw challenge 2019

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